{"id":4138,"date":"2021-06-23T16:28:00","date_gmt":"2021-06-23T08:28:00","guid":{"rendered":"https:\/\/pfi.hk\/%e8%b5%84%e6%ba%90\/%e6%95%b0%e5%ad%97%e5%8c%96%e4%bf%83%e8%bf%9b%e4%ba%86%e4%be%9b%e5%ba%94%e9%93%be%e7%9a%84%e9%80%8f%e6%98%8e%e5%ba%a6\/"},"modified":"2023-07-10T17:23:38","modified_gmt":"2023-07-10T09:23:38","slug":"%e6%95%b0%e5%ad%97%e5%8c%96%e4%bf%83%e8%bf%9b%e4%ba%86%e4%be%9b%e5%ba%94%e9%93%be%e7%9a%84%e9%80%8f%e6%98%8e%e5%ba%a6","status":"publish","type":"post","link":"https:\/\/pfi.hk\/zh-hans\/%e8%b5%84%e6%ba%90\/%e6%95%b0%e5%ad%97%e5%8c%96%e4%bf%83%e8%bf%9b%e4%ba%86%e4%be%9b%e5%ba%94%e9%93%be%e7%9a%84%e9%80%8f%e6%98%8e%e5%ba%a6\/","title":{"rendered":"\u6570\u5b57\u5316\u4fc3\u8fdb\u4e86\u4f9b\u5e94\u94fe\u7684\u900f\u660e\u5ea6"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4138\" class=\"elementor elementor-4138 elementor-1950\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d220b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d220b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0409e8d\" data-id=\"0409e8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2467455 elementor-widget elementor-widget-text-editor\" data-id=\"2467455\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Care labels provide consumer access to sustainability data at the touch of a button<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f677588 elementor-widget elementor-widget-text-editor\" data-id=\"f677588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e24b32b elementor-widget elementor-widget-heading\" data-id=\"e24b32b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div class=\"elementor-widget-container\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Author: Kelly Cooper, Associate Director of Sustainability at PFI Fareast<\/h3>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-ece5465 elementor-widget elementor-widget-text-editor\" data-id=\"ece5465\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<h4>Consumers don\u2019t buy greenwashing<\/h4>\n<p>Technology savvy Generation Z are soon become the second-largest generation on the planet: Their well-informed purchasing decisions will determine the direction of the global fashion market. Removed from their purchasing remit are businesses with unethical practices and those who are greenwashing.<\/p>\n<p>A 2021 survey conducted by\u00a0<a href=\"https:\/\/www.firstinsight.com\/\">First Insight<\/a>\u00a0found that \u201ca whopping 62% of Generation Z prefer to buy from sustainable brands\u2026and\u00a073% (are) more willing to pay 10% or more for their sustainable goods.\u201d<\/p>\n<p>Communicating with consumers has radically shifted in recent months. Due to the COVID-19 pandemic, brands are reshaping their marketing positions to include sustainability. A yearly research report conducted by the\u00a0<a href=\"https:\/\/icpen.org\/\">International Consumer Protection Enforcement Network (ICPEN)<\/a>, checked over 500 corporate consumer goods sites across fashion and other commodities and found up to 40% of companies guilty of greenwashing.<\/p>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b60fabd elementor-widget elementor-widget-text-editor\" data-id=\"b60fabd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Technology providing a bridge to actual sustainable advances<\/h4>\n<p>Clothing labels and hangtags once used solely for cost and care details are being used as a key tool to connect consumers with more transparent information about clothing value chains. QR codes attached to products can help consumers verify claims about environmental and ethical production at source, as well as trace products from origin to point of sale\u00a0and share product journey details across a range of digital channels.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44551fe elementor-widget elementor-widget-spacer\" data-id=\"44551fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-993b4dc elementor-widget elementor-widget-image\" data-id=\"993b4dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"800\" height=\"531\" src=\"https:\/\/pfi.hk\/wp-content\/uploads\/2021\/06\/Picture1-1024x680.jpeg\" class=\"attachment-large size-large wp-image-3377\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/pfi.hk\/wp-content\/uploads\/2021\/06\/Picture1-1024x680.jpeg 1024w, https:\/\/pfi.hk\/wp-content\/uploads\/2021\/06\/Picture1-300x199.jpeg 300w, https:\/\/pfi.hk\/wp-content\/uploads\/2021\/06\/Picture1-768x510.jpeg 768w, https:\/\/pfi.hk\/wp-content\/uploads\/2021\/06\/Picture1.jpeg 1379w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 1: Purpose of the care label has shifted to provide interactive sustainability data for consumers<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-515b1d4 elementor-widget elementor-widget-spacer\" data-id=\"515b1d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce7a731 elementor-widget elementor-widget-text-editor\" data-id=\"ce7a731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Carbon labels are the latest in the upcoming trend of marking products with environmental footprint and social compliance assurances. In an attempt to build a performance shoe with the lowest carbon footprint on the market,\u00a0<a href=\"https:\/\/www.allbirds.com\/pages\/allbirds-adidas-futurecraft-collaboration\">Adidas and Allbirds<\/a>\u00a0collaborated to launch a performance shoe with just 2.94kg CO2e per pair<a href=\"https:\/\/pfi.hk\/digitalisation-spurs-supply-chain-transparency\/#_ftn1\" name=\"_ftnref1\"><sup>[1]<\/sup><\/a>, less than half the carbon footprint calculated for similar shoes on the market. The footprint of each pair is stamped on the outsole of each shoe. The benefit to putting a product\u2019s footprint in plain sight, as Allbirds say is \u201c\u2026will begin to force us to consider how the things we make (and buy) impact the planet. To hold ourselves, and each other, accountable.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ff52a3 elementor-widget elementor-widget-image\" data-id=\"8ff52a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"768\" src=\"https:\/\/pfi.hk\/wp-content\/uploads\/2021\/06\/SS21_FUTURECRAFT_ALLBIRDS_BRAND.jpeg\" class=\"attachment-large size-large wp-image-3378\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/pfi.hk\/wp-content\/uploads\/2021\/06\/SS21_FUTURECRAFT_ALLBIRDS_BRAND.jpeg 768w, https:\/\/pfi.hk\/wp-content\/uploads\/2021\/06\/SS21_FUTURECRAFT_ALLBIRDS_BRAND-300x300.jpeg 300w, https:\/\/pfi.hk\/wp-content\/uploads\/2021\/06\/SS21_FUTURECRAFT_ALLBIRDS_BRAND-150x150.jpeg 150w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Figure 2: Carbon footprints stamped on performance shoes allows consumers to choose between more ethical purchases<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c000e0 elementor-widget elementor-widget-spacer\" data-id=\"7c000e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f27d55d elementor-widget elementor-widget-text-editor\" data-id=\"f27d55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Labels with accurate claims, which have been third-party verified can save consumers the hassel of researching before they buy. An all-important step towards meeting the demands of the wave of new consumers demanding increasing amounts of information about the impact of our wardrobe.<\/p>\n<p><a href=\"https:\/\/pfi.hk\/?p=12966&amp;elementor-preview=12966&amp;ver=1624436430#_ftnref1\" name=\"_ftn1\">[1]<\/a>\u00a0https:\/\/www.allbirds.com\/pages\/allbirds-adidas-futurecraft-collaboration<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a06c2ca elementor-widget elementor-widget-text-editor\" data-id=\"a06c2ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Recommended reading\/References<\/h4>\n<p>Adidas X Allbirds collaboration. Futercraft (2021). Available at: &lt;\u00a0<a href=\"https:\/\/www.allbirds.com\/pages\/allbirds-adidas-futurecraft-collaboration\">https:\/\/www.allbirds.com\/pages\/allbirds-adidas-futurecraft-collaboration<\/a>&gt;<\/p>\n<p>First Insight. THE STATE OF CONSUMER SPENDING: Gen Z Shoppers Demand Sustainable Retail (2020). Available at:\u00a0<a href=\"https:\/\/bit.ly\/3d6P0gz\">https:\/\/bit.ly\/3d6P0gz<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u9053\u5fb7\u548c\u73af\u5883\u5b9e\u8df5\u8d8a\u6765\u8d8a\u5173\u6ce8\uff0c\u8fd9\u4fc3\u4f7f\u4f01\u4e1a\u91cd\u5851\u5176\u8425\u9500\u7acb\u573a\uff0c\u5c06\u53ef\u6301\u7eed\u6027\u7eb3\u5165\u5176\u4e2d\u3002\u4f9b\u5e94\u94fe\u7684\u900f\u660e\u5ea6\u548c\u6570\u5b57\u5316\u662f\u8fd9\u4e00\u95ee\u9898\u7684\u6838\u5fc3\u3002PFI Fareast\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u526f\u603b\u76d1Kelly Cooper\u5728\u6700\u65b0\u53d1\u5e03\u7684\u6587\u7ae0\u4e2d\u89e3\u8bfb\u4e86\u8d62\u5f97\u6d88\u8d39\u8005\u4fe1\u4efb\u7684\u5173\u952e\u3002<\/p>\n","protected":false},"author":2,"featured_media":3360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30,17],"tags":[],"class_list":["post-4138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-zh-hans","category-17"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u6570\u5b57\u5316\u4fc3\u8fdb\u4e86\u4f9b\u5e94\u94fe\u7684\u900f\u660e\u5ea6 - PFI Fareast (Hong Kong) Co. 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