Nikki oversees PFI’s business development across Greater China. Through constant communication with PFI’s existing and potential clients, Nikki thoroughly understands their needs and wants. Thereby, driving internal and external cross-departmental developments to bring PFI’s efforts in line with clients, market landscape, and trends.
She has more than 20 years of experience in the footwear industry. She has worked with different stakeholders in the global footwear supply chain, including manufacturers, traders, and brands. The varied experience allows Nikki to possess outstanding knowledge of a broad scope of work, ranging from sample development, production process, to communication with brands and their supply chain. With her sheer expertise in the footwear supply chain, she dynamically supports internal divisions such as auditing, certification, and inspection.
Nikki devotes her efforts to providing various stakeholders in the fashion supply chain optimal solutions meanwhile balancing each party’s interests, to achieve sustainability in the fashion industry.
