By qualifying for a Recycled Material Certification, PFI awards a tailor-made logo to Lidl verifying that their products are made from recycled content.
According to the New Plastics Economy, a global multi-stakeholder platform initiated by the Ellen Macarthur Foundation, “each year, at least 8 million tonnes of plastics leak into the ocean – which is equivalent to dumping the contents of one garbage truck into the ocean every minute”.
The Foundation reports there are over 150 million tonnes of plastics in the ocean today, and “in a business-as-usual scenario, the ocean is expected to contain 1 tonne of plastic for every 3 tonnes of fish by 2025, and by 2050, more plastics than fish (by weight). There is an urgent need for effective after-use plastics economies to reduce the leakage of plastics into natural systems (in particular the ocean)”.
In a research article providing solutions towards zero plastic pollution published by the Science magazine in July 2020, various available interventions are explored, including reducing plastic consumption, increasing rates of reuse, waste collection and recycling, expanding disposal systems, and innovation. While “reducing and substituting plastic materials had the highest impact, leading to a 59% reduction by 2040… collection and disposal reduced inputs by 57% by 2040, while the recycling scenario led to a 45% reduction.”
What is the solution?
With the newly developed Recycled Material Certification (RMC), PFI raises awareness for the urgent need for more recycling, and simultaneously presents viable alternative materials for our clients’ products. At PFI we support our clients to develop supply chains for recycled ocean-bound plastic materials to make a range of new products, from shoes and activewear, toys and much more.
Case study: Crivit Ocean Bound Plastic Shoe for Lidl
PFI verifies that recycled PET bottles are used in the manufacturing of Lidl’s Crivit Ocean Bound Plastic shoes. Over a quarter of the PET bottles used in the upper material of the shoe originate from coastal regions in China. According to PFI’s RMC standard, coastal collection centers are located no more than 20km from a water body.
The aim of the certification is to prevent plastic from entering the ocean and to increase the amount of recycled material in global manufacturing processes.
PFI’s project with Lidl started in 2019 and a first certified shoe collection was successfully certified and launched in July 2020 creating a lasting impact. Near to 12,000,000 PET bottles were used for the Ocean Bound Plastic shoes – 3,960,000 of which came from ocean-bound areas.
What does the RMC stand for?
Reduce maritime plastic pollution
Accurately trace recycled material from the source to the finished product
Foster social environmentally friendly manufacturing
A finished product labelled with the Recycled Material Certification logo, carries the following assurances:
- It ensures that a majority of the product, in volume or area, is made from recycled material.
- It guarantees that the recycled material contains 25% of PET bottles from coastal areas.
- It provides end-to-end traceability from post-consumer PET bottle up to the finished product.
- It verifies that facilities involved in the manufacturing of certified products comply with social and environmental standards.
For more information, please download the RMC standard here or contact us.